It Costs Nothing To Be Loyal, Honest and True

Ethical Sales December 16, 2008

Summary

Is it: who you know, what you know or how much you really care? Tim offers some lifetime perspective on building your reputation in the market…

It Costs Nothing To Be Loyal, Honest And True
By Tim Moore

My son, Brian, is a freshman at Western Carolina University. Like most college students, he calls home from time to time (not enough for his Mom) and either asks for money or advice. Last week, he called me and offered his newest revelation from his journey through academia.

He said, “Dad, it’s all about who you know in this world; not so much about what you know.” My first thought was, “Yes, he’s finally learning some real-world lessons that will serve him well.” We then spent a little time discussing how this epiphany came to him and I gently offered a slight twist on his statement. “Maybe it’s not who you know, or who knows you. Maybe it’s about how much you really care about others,” I offered.

He asked me what the difference was.

If I’ve learned anything in my 28 years of business, it’s that what is really important are the relationships we build and how we connect with people. The most successful people I know have learned to build strong relationships with an ever-widening circle.

To be successful at building strong relationships, there are four important things to remember:

  • Be true to your word. Don’t promise something if you cannot deliver.
  • Find ways to stay connected with those you meet. Call, write, e-mail; keep in touch.
  • Have open and honest communication. Hidden agendas, little white lies and other communication blockers will only cause damage.
  • Be genuinely interested in others. When you care about someone else’s success, you will naturally find yourself responding with thoughtful suggestions and encouragement.

It’s really is quite simple. In business, as in life, people will respond (and buy from) people they like and respect. People who have our true interest and well-being at heart are rewarded with our attention and commerce.

In our Sales Magnetism classes, we teach that selling is all about relationships. It is the exchange of things of equal value between two or more people. Understanding people and seeking to improve your connections with them will yield more income in the long run than anything else you can do. You certainly don’t need to (and shouldn’t) use manipulative tricks and techniques that are sometimes taught to unsuspecting salespeople. As one of my favorite bands, the Avett Brothers, sing, “It costs nothing to be loyal, honest and true.” And when we are, we are rewarded in countless ways.

~
Tim Moore is Principle and Owner of the Dancing Elephants Achievement Group of the Carolinas. His mission is to show entrepreneurs and salespeople how to make more money in less time than they ever thought possible. Tim fills his days with teaching classes, private coaching and making presentations around the country. For more information, visit www.saleselephant.com or send an email to Tim@deagsales.com .

® Dancing Elephants Achievement Group. © 2008 All Rights

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News & Info

2010 Speaker Line-Up for Final Friday Forums Dancing Elephants Achievement Group of the Carolinas announces the premier list of speakers that it will present at their Final Friday Forums for 2010. ...Read more »

Dancing Elephants Renews Partnership with BNC Dancing Elephants Achievement Group renews partnership with the Business Networking Center to provide a satellite campus for sales training workshops. ...Read more »

Farm Credit Chooses Tim Moore of DEAG Farm Credit Systems chooses Tim Moore of Dancing Elephants Achievement Group to deliver keynote speech on negotiations for their sales team. Dancing Elephants is the sales training team for Farm Credit of the Virginias. ...Read more »

Customer Comments

Shook out the cobwebs and made me remember some things that I had stopped doing.

Larry Grossman President Reliable Accounting Services